customers.” The company this year “wants to get across a more specific message than it delivered in its debut” ( WALL STREET JOURNAL, 12/8). The ad “features the unnamed celebrity spokesman, who appears to be masking his voice with a southern accent as he wears the test hoodie over his head.” The mystery “aims to build suspense for the eventual spot” - though P&G and Saatchi claim that it could “always not happen if the celebrity isn’t convinced the scent has lasted.” Downy Unstopables previously ran a “prominent” Super Bowl pre-game commercial during its launch year in 2012 featuring Amy Sedaris “in a play on the famous 1979 Coke Mean Joe Greene Super Bowl spot.” However, it “hasn’t previously run an ad during the game.” Details on the length of the spot and placement in the game “remain to be determined” ( AD AGE, 12/12).īACK FOR MORE: The WALL STREET JOURNAL’s Megan Graham reports shopping platform Rakuten “plans to return as a Super Bowl advertiser in February to highlight how it can help consumers save money shopping during an uncertain economic time.” The company aired its first ad in the game earlier this year in order to “raise its awareness with U.S. The 30-second ad spot shows an actor smelling a shirt from his closet that he presumably. Titled Behind Closed Doors, this latest commercial for Downy Unstopables offers viewers A Fresh Too Feisty To Quit. Unstopables “revealed its first ad in a two-month campaign from Saatchi & Saatchi” today, leading up to the game on Feb. Downy Unstopables Commercial Music by La Bouche.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |